本文转载自:https://zhuanlan.zhihu.com/p/370188599
1. 顾客至尚 Customer Obsession
领导者从客户入手,从客户的角度出发,要愿意承担损失以便让客户获利,哪怕是违背你自己的使用条款或政策,再反向推动工作。他们努力地工作以赢得并维系客户对他们的信任。虽然领导者会关注竞争对手,但是他们更关注客户。
简而言之,客户永远是第一位的,不管发生什么。这一点超越了所有的职责要求。
Leaders start with the customer and work backwards. They work vigorously to earn and keep customer trust. Although leaders pay attention to competitors, they obsess over customers.
——Jeff Bezos
2. 主人翁精神 Ownership
领导者是主人翁。他们会从长远考虑,不会为了短期业绩而牺牲长期价值。他们不仅仅代表自己的团队,而且代表整个公司行事。他们绝不会说“那不是我的工作”。
主人翁精神意味着两件事:(1)总是优先考虑长期目标,而不是短期目标;(2)始终代表团队和整个公司行事,一切都是“你的工作”。
Leaders are owners. They think long term and don’t sacrifice long-term value for short-term results. They act on behalf of the entire company, beyond just their own team. They never say ‘that’s not my job.
——Jeff Bezos
3. 创新与简化 Invent & simplify
领导者期望并要求自己的团队进行创新和发明,并始终寻求使工作简化的方法。他们了解外界动态,从各处寻找新的创意,并且不局限于“非我发明”的观念。
当我们开展新事物时,我们要接受被长期误解的可能。成功的关键是保持简单,为此,需要不断创新。
Leaders expect and require innovation and invention from their teams and always find ways to simplify. They are externally aware, look for new ideas from everywhere, and are not limited by ‘not invented here.’ As we do new things, we accept that we may be misunderstood for long periods of time.
——Jeff Bezos
4. 正确决策 Are Right, A Lot
领导者在大多数情况下都能做出正确的决定。他们拥有卓越的业务判断能力和敏锐的直觉。这个原则应该被理解为“领导者要正确决策”。它说的不仅仅是不犯错误,而是要有全局观,在必要时能够并且愿意180度转变态度。
史蒂夫·乔布斯正是因此而出名:今天他相信XYZ,第二天他就会意识到自己完全错了,突然间他就完全支持ABC了。从这个角度来说,他做出了正确的决策。
Leaders are right a lot. They have strong business judgment and good instincts.
——Jeff Bezos
5. 好奇求知 Learn and Be Curious
领导者从不停止学习,并不断寻找机会以提升自己。领导者对各种可能性充满好奇并付于行动加以探索。
这项原则可以说是不言而喻。领导者必须时刻努力吸收更多的知识,进行自我提升。
Leaders are never done learning and always seek to improve themselves. They are curious about new possibilities and act to explore them.
——Jeff Bezos
6. 选贤育能 Hire and Develop the Best
领导者不断提升招聘和晋升员工的标准。他们表彰杰出的人才,并乐于在组织中通过轮岗磨砺他们。青出于蓝,冰源于水,领导者培养的也是领导者,而且他们严肃地对待自己育才树人的职责。
这一点也是显而易见,但除了要确保提高雇佣标准外,更重要是,确定雇佣关系后,你要不断地培养员工,使他们发挥出最大潜力。
Leaders raise the performance bar with every hire and promotion. They recognize exceptional talent and willingly move them throughout the organization. Leaders develop leaders and take seriously their role in coaching others.
——Jeff Bezos
7. 最高标准 Insist on the Highest Standards
领导者有着近乎严苛的标准——这些标准在很多人看来可能高得不可理喻。领导者不断提高标准,激励自己的团队提供优质产品、服务和流程。领导者会确保任何问题不会蔓延,及时彻底解决问题并确保问题不再出现。
伟大的领导者总是在提高标准,创造最优质的产品和服务。
Leaders have relentlessly high standards — many people may think these standards are unreasonably high. Leaders are continually raising the bar and driving their teams to deliver high quality products, services, and processes. Leaders ensure that defects do not get sent down the line and that problems are fixed so they stay fixed.
——Jeff Bezos
8. 大局观 Think big
局限性思考只能带来局限性的结果。领导者大胆提出并阐明大局策略,由此激发良好的成果。他们从不同角度考虑问题,并广泛寻找服务客户的方式。
这项原则并不是说脱离实际,好高骛远;往大处着眼的同时,也要遵从第一条“顾客至上”的原则。
Thinking small is a self-fulfilling prophecy. Leaders create and communicate a bold direction that inspires results. They think differently and look around corners for ways to serve customers.
——Jeff Bezos
9. 积极行动 Bias for Action
速度对业务影响至关重要。很多决策和行动都可以改变,因此不需要进行过于广泛的推敲。我们提倡在深思熟虑前提下进行冒险。
这项原则的原理在于,由于多数错误并非不可挽回,所以冒险犯错也无可厚非。因此,伟大的领导者要积极行动:快速前进,而非被分析捆住了手脚,裹足不前。
Speed matters in business. Many decisions and actions are reversible and do not need extensive study. We value calculated risk taking.
——Jeff Bezos
10. 勤俭节约 Frugality
力争以更少的投入实现更大的产出。勤俭节约可以让我们开动脑筋、自给自足并不断创新。增加人力、预算以及固定支出并不会为你赢得额外加分。
这条普遍适用于所有创业公司创始人:不能毫无节制地花钱。基本上,就是用最少的钱干最多的事,在投入最小化的同时做到产出的最大化。
Accomplish more with less. Constraints breed resourcefulness, self-sufficiency and invention. There are no extra points for growing headcount, budget size or fixed expense.
——Jeff Bezos
11. 赢得信任 Earn Trust of Others
领导者专注倾听,坦诚沟通,尊重他人。领导者敢于自我批评,即便这样做会令自己尴尬或难堪。他们并不认为自己或其团队总是对的。领导者会以最佳领导者和团队为标准来要求自己及其团队。
领导者会真正敞开胸怀、认真倾听,并愿意谦逊地审视自己最坚定的信念。这是一条双行道:不仅需要取得他人的信任,也需要使他人感受到被信任的感觉。
Leaders listen attentively, speak candidly, and treat others respectfully. They are vocally self-critical, even when doing so is awkward or embarrassing. Leaders do not believe their or their team’s body odor smells of perfume. They benchmark themselves and their teams against the best.
——Jeff Bezos
12. 刨根问底 Dive Deep
领导者深入各个环节,随时掌控细节,并经常进行审核。不遗漏任何工作。数据才是最重要的。当数据和感觉不一致时,可以质疑,但要相信数据。
Leaders operate at all levels, stay connected to the details, audit frequently, and are skeptical when metrics and anecdote differ. No task is beneath them.
——Jeff Bezos
13. 敢于谏言 服从大局 Have Backbone;Disagree and Commit
领导者必须要能够不卑不亢地质疑他们无法苟同的决策,哪怕这样做让人心烦意乱,精疲力尽。领导者要信念坚定,矢志不移。他们不会为了保持一团和气而屈就妥协。一旦做出决定,他们就会全身心地致力于实现目标。他们愿意支持不受欢迎或难获理解的意见。
虽然排到第十三位,但这条原则至关重要。它是说:当两方存在争议时,这很平常,有人最后坚决反对,十分坚定地说“不”,也说清楚了个中缘由,在这样的情况下,你依然能同意去尝试不同的选择,并且给予全力支持。也就是说,即使你不同意,你也会给出自己的承诺去尝试。
Leaders are obligated to respectfully challenge decisions when they disagree, even when doing so is uncomfortable or exhausting. Leaders have conviction and are tenacious. They do not compromise for the sake of social cohesion. Once a decision is determined, they commit wholly.
——Jeff Bezos
14. 达成业绩 Deliver Results
领导者会关注其业务的关键决定条件,确保工作质量并及时完成。尽管遭受挫折,领导者依然勇于面对挑战,从不气馁。永远不要轻易屈从或妥协于任何事情,直到最终获得最好的结果。
并且无论出现什么情况,总要找到方法克服一切困难。
Leaders focus on the key inputs for their business and deliver them with the right quality and in a timely fashion. Despite setbacks, they rise to the occasion and never settle.
——Jeff Bezos
以上就是亚马逊的14条领导力原则。
尽管它们会部分限制我们的行为,但如果我们能真正理解和内化这14条原则,并根据实际情况加以运用,那我们一定可以变得更坚定、更专注、更卓越。